Switching intentions of service providers and cultural orientation
Goitom Tesfom, Thijs L.J. Broekhuizen and Clemens H.M. Lutz
| Year of publication: |
2022
|
|---|---|
| Authors: | Tesfom, Goitom ; Broekhuizen, Thijs L. J. ; Lutz, Clemens |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 450-464
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| Subject: | Culture | subscriptions services | switching barriers | switching intentions | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Kulturelle Identität | Cultural identity | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1964408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361583