Symbolic drivers of consumer-brand identification and disidentification
Jeremy S. Wolter, Simon Brach, J. Joseph Cronin Jr., Mark Bonn
| Year of publication: |
2016
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|---|---|
| Authors: | Wolter, Jeremy S. ; Brach, Simon ; Cronin, J. J. ; Bonn, Mark Andrew |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 785-793
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| Subject: | Consumer-brand disidentification | Consumer-brand identification | Brand loyalty | Brand opposition | Markentreue | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.07.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436273