Symbolic interactionism and the metamorphosis of sports brands : Indian Premier League’s journey from niche to mass cool
Amit Anand Tiwari and Venkatesha Murthy
| Year of publication: |
2025
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|---|---|
| Authors: | Tiwari, Amit Anand ; Murthy, Venkatesha |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 39.2025, 1, p. 54-69
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| Subject: | sports brand coolness | niche cool | boost cool | cool regression | cool reinvent | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2024-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330509