Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
| Year of publication: |
1996
|
|---|---|
| Authors: | Spears, Nancy E. ; Mowen, John C. ; Chakraborty, Goutam |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 2, p. 87-96
|