Symbolism and the effectiveness of Olympic mascots
Ina Freeman; Peter Knight; Norman O'Reilly
| Year of publication: |
2007
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| Authors: | Freeman, Ina ; Knight, Peter ; O'Reilly, Norman |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 2.2007, 1/2, p. 41-58
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869491