SYMBOLISM USE BY BUSINESS TURNAROUND CHANGE AGENTS

Symbols can effectively serve as triggers for cognitive and behavioral change. However, little is known about the use of symbolism in organizational change efforts. Therefore, this study, utilizing a national survey of turnaround change agents (TCAs), investigated their use of verbal, enacted, and material symbols during business turnarounds. Conclusions are drawn concerning the metaphors used to describe the context of the business turnaround and TCAs' usage and rated effectiveness of symbols. It is suggested that multiple symbolism practices should be included in organizational diagnoses.