Synergy effect between word-of-mouth generation and consumption : empirical study on laptop and biscuit product categories
Jinzhe Yan, Kim Yeonggil and Yongjune Kim
| Year of publication: |
2018
|
|---|---|
| Authors: | Yan, Jinzhe ; Kim, Yeonggil ; Kim, Yongjune |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 16.2018, 2, p. 219-231
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| Subject: | Word-of-Mouth | Product Category | DiscreteChoiceModel | Synergy Effects | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007297