Systematic review of eWOM literature in emerging economy using ACI framework
Gobinda Roy, Biplab Datta and Srabanti Mukherjee and Avinash K. Shrivastava
| Year of publication: |
2023
|
|---|---|
| Authors: | Roy, Gobinda ; Datta, Biplab ; Mukherjee, Srabanti ; Shrivastava, Avinash Kumar |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 11, p. 5195-5216
|
| Subject: | eWOM | Literature review | ACI framework | Emerging markets | Schwellenländer | Emerging economies | Bibliometrie | Bibliometrics | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-08-2021-1313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460239