Systematic review on B2B branding: research issues and avenues for future research
| Year of publication: |
2012
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|---|---|
| Authors: | Keränen, Joona ; Piirainen, Kalle A. ; Salminen, Risto T. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 6 (14.9.), p. 404-418
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