Systematic service internationalization processes : the case of M-ALPHA
Sandra Bennewitz, Ute Reuter, Michael Prilla, Wolfgang Burr, and Thomas Herrmann
| Year of publication: |
2011
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|---|---|
| Authors: | Bennewitz, Sandra ; Reuter, Ute ; Prilla, Michael ; Burr, Wolfgang ; Herrmann, Thomas |
| Published in: |
Implementing international services : a tailorable method for market assessment, modularization, and process transfer. - Wiesbaden : Gabler, ISBN 3-8349-1577-7. - 2011, p. 189-211
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| Subject: | Unternehmensdienstleistung | Business services | Globalisierung | Globalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009356673