Systems approach to marketing
Lee Adler
| Year of publication: |
1970
|
|---|---|
| Authors: | Adler, Lee |
| Published in: |
Readings in management control. - New York : Appleton-Century-Crofts. - 1970, p. 413-432
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review, 1967, May/June |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001798993