Tactical deception in covert selling : a persuasion knowledge perspective
Guang-Xin Xie, David M. Boush and Raymond R. Liu
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Guang-Xin ; Boush, David M. ; Liu, Raymond R. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 224-240
|
| Subject: | covert marketing | persuasion knowledge | deception | disclosure | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verkauf | Selling | Werbewirkung | Advertising effects | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376499