Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
| Year of publication: |
1996
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|---|---|
| Authors: | Moss, Danny ; Warnaby, Gary ; Thame, Louise |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 12, p. 69-84
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