Tailor-made single-item measures of doubly concrete constructs
Lars Bergkvist; John R. Rossiter
| Year of publication: |
2009
|
|---|---|
| Authors: | Bergkvist, Lars ; Rossiter, John R. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 4, p. 607-621
|
| Subject: | Werbewirkung | Advertising effects | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887888