Tailoring new websites to appeal to those most likely to shop online
| Year of publication: |
2005
|
|---|---|
| Authors: | Blake, Brian F. ; Neuendorf, Kimberly A. ; Valdiserri, Colin M. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 25.2005, 10, p. 1205-1214
|