Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Debbie Isobel Keeling; Ahmad Daryanto; Ko de Ruyter; Martin Wetzels
| Year of publication: |
2013
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|---|---|
| Authors: | Keeling, Debbie Isobel ; Daryanto, Ahmad ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1345-1356
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| Subject: | Regulatory fit | Regulatory focus | Feeling right | Cognitive engagement | Loyalty programs | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227743