Take their breath away : how imaginative service creates devoted customers
Chip R. Bell and John R. Patterson
| Year of publication: |
2009
|
|---|---|
| Authors: | Bell, Chip R. ; Patterson, John R. |
| Publisher: |
Hoboken, NJ : Wiley X, 294 S. : Ill., graph. Darst. |
| Subject: | Marketing | Kundendienst | Verbraucherzufriedenheit | Kunde | Loyalität | Customer services | United States | Consumer satisfaction | Customer loyalty | Service industries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 294 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-44350-7 ; 0-470-44350-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004938903