Taking a global view on brand post popularity : six social media brand post practices for global markets
Hsin-Chen Lin, Hepsi Swarna, Patrick F. Bruning
| Year of publication: |
September-October 2017
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|---|---|
| Authors: | Lin, Hsin-Chen ; Swarna, Hepsi ; Bruning, Patrick F. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 5, p. 621-633
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| Subject: | Global marketing strategy | Social media strategy | Cross cultural marketing | Word of mouth | Brand social media | Social Web | Social web | Markenführung | Brand management | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771677