Taking donations in cyberspace

Purpose – To illustrate that potential donors often can have difficulty in determining how to give to libraries and offer solutions that libraries can employ to eliminate those barriers. Design/methodology/approach – Uses real‐life examples to illustrate various ways donors can give to libraries and presents options libraries can use to make giving simple and easy. Findings – Libraries currently under‐use the potential of online donations. This can be overcome by prominently posting donation options on the library's Web home page, and make donating to the library simple and easy. Originality/value – Suggests options for libraries to incorporate that can simplify the online giving process.