Taking product to market: a selection framework based on life cycle theories
| Year of publication: |
2004
|
|---|---|
| Authors: | Li, Hui-Hong J. K. ; Tan, Kim Hua |
| Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 21787979. - Vol. 1.2004-05, 1, p. 4-17
|