Taking qualitative methods in organization and management research seriously

Purpose – The purpose of this paper is to introduce the new journal and outline the rationale and aims and objectives of Qualitative Research in Organizations and Management: An International Journal ( QROM ). Design/methodology/approach – The paper considers why there is a necessity for a journal like QROM , outlines the scope of the new journal, and introduces the articles in the first issue. An invitation for further contributions to the journal is also given. Findings – There is still a need for an outlet that both provides a showcase for the diverse range of qualitative techniques in use and promotes high quality qualitative research. Originality/value – This paper is of use to those new readers of the journal, and those who wish to submit to the journal, in that it clearly outlines editorial policy and processes.