Taking the customer into account : transcending the construction of the customer through the promotion of self-accounting
Robin Roslender; Susan J. Hart
| Year of publication: |
2010
|
|---|---|
| Authors: | Roslender, Robin ; Hart, Susan |
| Published in: |
Critical perspectives on accounting : an international journal for social and organizational accountability. - Amsterdam : Elsevier, ISSN 1045-2354, ZDB-ID 1022791-X. - Vol. 21.2010, 8, p. 739-753
|
| Subject: | Rechnungswesen | Accounting | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008737179