Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Rachelle J. Shannahan, Kirby L. J. Shannahan, Alan J. Bush and William C. Moncrief
| Year of publication: |
2016
|
|---|---|
| Authors: | Shannahan, Rachelle J. ; Shannahan, Kirby L. J. ; Bush, Alan J. ; Moncrief, William C. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 3, p. 283-305
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| Subject: | Zielgruppe | Target group | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1170535 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532824