Taking the pulse of the B&B industry : an assessment of current marketing practices
Alleah Crawford and Cynthia S. Deale; Ryan Merritt
| Year of publication: |
2013
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|---|---|
| Authors: | Crawford, Alleah ; Deale, Cynthia S. ; Merritt, Ryan |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 13.2013, 3, p. 125-139
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| Subject: | Bed and breakfast | lodging | marketing channels | best practices | semi-structured interviews | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364824