Taking the target's perspective : the persuasion knowledge model
Amna Kirmani; Margaret C. Campbell
| Year of publication: |
2009
|
|---|---|
| Authors: | Kirmani, Amna ; Campbell, Margaret C. |
| Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 297-316
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812975