Taking time to understand theory
Year of publication: |
2012
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Authors: | Peters, Linda D. ; Vanharanta, Marcus ; Pressey, Andrew D. ; Johnston, Wesley J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 730-738
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Subject: | Lieferantenmanagement | Supplier relationship management | Nutzentheorie | Utility theory | Strukturationstheorie | Structuration theory | Prinzipal-Agent-Theorie | Agency theory | Investitionsgüterindustrie | Capital goods industry | Marketingtheorie | Marketing theory |
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