Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang, and Minxue Huang
| Year of publication: |
2024
|
|---|---|
| Authors: | Dong, Beibei ; Zhuang, Mengzhou ; Fang, Eric ; Huang, Minxue |
| Subject: | in-feed advertising | digital advertising | native advertising | subscription | artificial intelligence | recommendation | click-through rate | conversion rate | Künstliche Intelligenz | Artificial intelligence | Werbung | Advertising | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231190021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582909