To talk or not? : an analysis of firm-initiated social media communication's impact on firm value preservation during a massive disruption across multiple firms and industries
Ravi Srinivasan, Ashish Kumar Jha, Nishant Kumar Verma
| Year of publication: |
2023
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|---|---|
| Authors: | Srinivasan, Ravi ; Jha, Ashish Kumar ; Verma, Nishant Kumar |
| Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 54.2023, 4, p. 410-431
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| Subject: | abnormal returns | Covid-19 pandemic | large-scale disruptions | signaling theory | social media | Twitter | Social Web | Social web | Coronavirus | Unternehmenswert | Firm value | Signalling | Ankündigungseffekt | Announcement effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/deci.12563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014337135