"Tapping" into goodwill : enhancing corporate reputation through customer volunteering
Year of publication: |
2020
|
---|---|
Authors: | Rodell, Jessica B. ; Sabey, Tyler B. ; Rogers, Kristie M. |
Published in: |
Academy of Management journal : AMJ. - Briarcliff Manor, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 63.2020, 6, p. 1714-1738
|
Subject: | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Ehrenamtliche Arbeit | Voluntary work | Kunden | Customers | Beziehungsmarketing | Relationship marketing | Brauerei | Brewery | USA | United States |
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