Target advertising on the handset : privacy and security challenges
Hamed Haddadi, Pan Hui, Tristan Henderson, and Ian Brown
| Year of publication: |
2011
|
|---|---|
| Authors: | Haddadi, Hamed ; Hui, Pan ; Henderson, Tristan ; Brown, Ian |
| Published in: |
Pervasive advertising. - London : Springer, ISBN 978-0-85729-351-0. - 2011, p. 119-137
|
| Subject: | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Zielgruppe | Target group | Datenschutz | Data protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009348763