TARGET COSTING – THE RESPONSE OF THE MANAGERIAL ACCOUNTING TO CHANGES IN THE ENVIRONMENT

The aim of this article is to highlight the Target Costing concept and the way in which the concept is used by the Romanian entities. The article analyzes the concept starting from the time of i ts appearance and up to the present moment, presenting the concept’s characteristics and its mode of action. A careful review of the specialized literature will be presented and the fact that this concept represents in fact a method of management. In order to study an eventual correlation between using Target Costing concept and the financial results obtained, an analysis of a sample of Romanian entities which produce shoes will be made. Also, it was analyzed the level of use and how much the Target Costing concept is known.