Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
| Year of publication: |
2008
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|---|---|
| Authors: | Oakenfull, Gillian K. ; McCarthy, Michael S. ; Greenlee, Timothy B. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 2, p. 191-198
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