Targeting and timing promotional activities: An agent-based model for the takeoff of new products
| Year of publication: |
2007
|
|---|---|
| Authors: | Delre, S.A. ; Jager, W. ; Bijmolt, T.H.A. ; Janssen, M.A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 8, p. 826-835
|
| Publisher: |
Elsevier |