Targeting and timing promotional activities: an agent-based model for the takeoff of new products
S. A. Delre, W. Jager, T. H. A. Bijmolt, M. A. Janssen
| Year of publication: |
2007
|
|---|---|
| Authors: | Delre, S. A. ; Jager, Wander ; Bijmolt, Tammo H. A. ; Janssen, Marco A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 8, p. 826-835
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Operations Research | Operations research | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003499753