Targeting direct marketing campaigns by neural networks
| Year of publication: |
2011
|
|---|---|
| Authors: | Guido, Gianluigi ; Prete, M. Irene ; Miraglia, Stefano ; De Mare, Irma |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 9 (1.8.), p. 992-1007
|