Targeting in advertising markets: implications for offline versus online media
| Year of publication: |
2011
|
|---|---|
| Authors: | Bergemann, Dirk ; Bonatti, Alessandro |
| Published in: |
RAND Journal of Economics. - RAND, ISSN 0741-6261. - Vol. 42.2011, 3, p. 417-443
|
| Publisher: |
RAND |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010626559