Targeting rural tourists in the internet : comparing travel motivation and activity-based segments
Juho Antti Pesonen
| Year of publication: |
2015
|
|---|---|
| Authors: | Pesonen, Juho |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 211-226
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| Subject: | Segmentation | travel motivations | travel activities | information and communication technology (ICT) | Internet | rural tourism | Informationstechnik | Information technology | Urlaubsverhalten | Holiday behaviour | Agrotourismus | Rural tourism | Motivation | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011312582