Targeting segments in the Australian community to increase support for climate change policy
Mark Morrison; Roderick Duncan; Kevin A. Parton
| Year of publication: |
2013
|
|---|---|
| Authors: | Morrison, Mark D. ; Duncan, Roderick ; Parton, Kevin A. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 212-217
|
| Subject: | Market segmentation | Climate change | Media | Politically-salient | Trusted sources | Klimawandel | Australien | Australia | Marktsegmentierung | Klimaschutz | Climate protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242969