Targeting without alienating on the Internet : ethnic minority and majority consumers
Boris Bartikowski, Besma Taieb, Jean-Louis Chandon
| Year of publication: |
2016
|
|---|---|
| Authors: | Bartikowski, Boris ; Taieb, Besma ; Chandon, Jean-Louis |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1082-1089
|
| Subject: | Ethnic minority consumers | Ethnic majority consumers | Processing fluency | Website cultural congruity | Website evaluations | Website | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Internet | Electronic Commerce | E-commerce | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440217