Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Matti Leppäniemi; Heikki Karjaluoto; Heikki Lehto; Anni Goman
| Year of publication: |
2010
|
|---|---|
| Authors: | Leppäniemi, Matti ; Karjaluoto, Heikki ; Lehto, Heikki ; Goman, Anni |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 22.2010, 1, p. 14-37
|
| Subject: | Wahlkampf | Electoral campaign | Politische Partei | Political party | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974153