Taste tests : changing the rules to improve the game
Moshe Givon
| Year of publication: |
1989
|
|---|---|
| Authors: | Givon, Moshe |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 3, p. 281-290
|
| Subject: | Marktforschung | Market research | Ernährungsindustrie | Food industry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090682