Taste uncertainty and status quo effects in consumer choice
Year of publication: |
2009
|
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Authors: | Loomes, Graham ; Orr, Shepley W. ; Sudgen, Robert |
Published in: |
Journal of risk and uncertainty : JRU. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 0895-5646, ZDB-ID 59837-9. - Vol. 39.2009, 2, p. 113-135
|
Subject: | Konsumentenverhalten | Consumer behaviour | Erwartungsnutzen | Expected utility | Verlust | Loss | Präferenztheorie | Theory of preferences | Theorie | Theory |
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