Taste uncertainty and status quo effects in consumer choice
Year of publication: |
2009
|
---|---|
Authors: | Loomes, Graham ; Orr, Shepley ; Sugden, Robert |
Published in: |
Journal of Risk and Uncertainty. - Springer. - Vol. 39.2009, 2, p. 113-135
|
Publisher: |
Springer |
Subject: | Loss aversion | Taste uncertainty | Reference dependence | Status quo effect |
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