Taxation and presidential approval: separate effects from tax burden and tax structure turbulence

Previous research has established that taxation may entail significant electoral costs to politicians. This literature, however, focuses exclusively on the effect of the tax burden. In this paper, we test the hypothesis that both the level of the tax burden and the change in the tax structure affect the US president’s approval ratings (over the period 1959-2006). Our results support this proposition. Specifically, we find a negative impact from the levels of the tax burden and the deficit as well as from changes in the tax structure on presidential approval ratings.