Taxonomy of service-based loyalty program members
| Year of publication: |
2010
|
|---|---|
| Authors: | Hansen, John D. ; Deitz, George D. ; Morgan, Robert M. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 24.2010, 4 (1.1.), p. 271-283
|