Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
James W. Peltier, George R. Milne, Joseph E. Phelps, and Jennifer T. Barrett
| Year of publication: |
2010
|
|---|---|
| Authors: | Peltier, James W. ; Milne, George R. ; Phelps, Joseph E. ; Barrett, Jennifer T. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 2, p. 224-246
|
| Subject: | Marketing | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Datenschutz | Data protection | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003997716