Teaching loss of brand control to engineering entrepreneurship students through analogical mapping
Alfonso Siano, Alessandra Bertolini, Francesca Conte, Agostino Vollero
| Year of publication: |
2024
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|---|---|
| Authors: | Siano, Alfonso ; Bertolini, Alessandra ; Conte, Francesca ; Vollero, Agostino |
| Published in: |
The international journal of management education. - Amsterdam [u.a.] : Elsevier, ISSN 2352-3565, ZDB-ID 2500658-7. - Vol. 22.2024, 1, Art.-No. 100899, p. 1-12
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| Subject: | Analogical mapping | Loss of brand control | Management and entrepreneurship education | Managerial mind shift | Business model | Markenführung | Brand management | Geschäftsmodell | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Gründungsausbildung | Entrepreneurship education | Entrepreneurship | Entrepreneurship approach | Führungskräfteentwicklung | Leadership development | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijme.2023.100899 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072530