Teaching New Product Development Using the 'CityCar' Simulation
| Year of publication: |
2009
|
|---|---|
| Authors: | Cousens, Alan ; Goffin, Keith ; Mitchell, Rick ; vanderhoven, Christopher ; Szwejczewski, Marek |
| Published in: |
Creativity and innovation management. - Oxfort [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 11512167. - Vol. 18.2009, 3, p. 176-189
|