Teaching value propositions as part of the business model

This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves traditional teaching, interactive discussions, group work, pitching, and peer evaluation.

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Year of publication:	2019
Authors:	Yrjölä, Mika
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 7.2019, 3, p. 111-118
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	customer value proposition \| business model \| teaching

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2542 [DOI] 1698647301 [GVK]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409248