| Extent: | XXXIX, 309 p. |
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| Series: | |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Includes index. - Previous ed.: London: Financial Times Management, 1999 |
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| ISBN: | 0-13-134597-4 |
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| Classification: | Marketing |
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| Source: | |
Persistent link: https://www.econbiz.de/10004868202